Fabrizio Pestorino

Fabrizio Pestorino

Born in Naples in 1989, Fabrizio Pestorino is the Founder and Creative Director of Stori’S.

These experiences shaped the philosophy that would eventually become Stori’S.

A philosophy based on authenticity, healthy hair, natural beauty, and personalised colour. For Fabrizio, true beauty is never created through standardisation.

It is created through an understanding of the individual and the hair. Understanding what makes each person unique.

Today, he continues to lead Stori’S with the same mindset that inspired its creation: a constant pursuit of excellence, continuous evolution, and an unwavering commitment to helping every guest feel the most confident version of themselves.

From an early age, he developed a deep passion for fashion, art, and creativity

A formative trip to London became the turning point that inspired him to pursue a career in the beauty industry and dedicate himself fully to the craft of hairdressing.

Determined to accelerate his growth, he completed his professional training in Italy before moving to London, where he immersed himself in one of the world’s most dynamic creative environments.

His journey later led him to Monaco, a destination that would profoundly influence both his professional and personal development.

Over the years, he collaborated with internationally recognised brands, refined his technical expertise, and worked with an international clientele across Monaco, London, Dubai, and Riyadh.